- #YOUTUBE SHORTS BEST PRACTICES HOW TO#
- #YOUTUBE SHORTS BEST PRACTICES UPDATE#
- #YOUTUBE SHORTS BEST PRACTICES FULL#
Shorts that align with a viewer’s interests and previous engagement may be more likely to show up.” The algorithm may also consider a user’s viewing history, preferences, and interactions with similar content. Videos with higher engagement might be more likely to appear in users’ Shorts feeds. Metrics such as likes, comments, shares, and watch time can impact the visibility of a Short.
Generally, YouTube takes a few different factors into consideration, including user watch history and ongoing engagement levels with a specific piece of content. “But the recommendation system on the platform provides some clues. The impact of algorithms: Like most tech platforms, explains LDS, the way the YouTube algorithm works has not been made public. Shorts are easily consumable and can be leveraged “to cross-promote other content or platforms, driving traffic and engagement across their entire online presence.” Also of note, says LDS, “YouTube promotes Shorts in various locations, such as the Shorts shelf on the homepage and within search results, which can increase the chances of discoverability for creators.” As for the latter, “creators and brands can use Shorts to engage with their current subscribers in a different format, sharing quick updates, behind-the-scenes footage, or bite-sized content that complements longer videos”.Īdditional advantages: LDS notes that Shorts is: “a low-pressure environment for creators to experiment with new ideas, styles, or formats without investing significant time and resources into producing longer videos”. On the first point, Shorts enable creators and brands to tap into new audiences who prefer consuming short-form content. Target audiences: According to LDS, Shorts can help brands and creators reach both new audiences and engage more deeply with existing subscribers. The algorithms of the two platforms likely work in a similar way, but with differences that can impact best practices for videos.” But the user experience and specific features vary. Both offer creative tools like filters, music, text overlays, and speed controls. “YouTube Shorts is a feature within the YouTube platform, while TikTok is a standalone app specifically designed for creating and sharing short videos. YouTube Shorts has gained traction and presents a massive opportunity to connect with audiences in a fresh, innovative way.”Īre they the same as TikTok? There are similarities, says LDS. Exploiting all available channels and content options is necessary to get the most engagement possible for their content. Why do they matter? According to LDS, “attention spans are growing ever shorter and social media is packed with content for audiences to discover and engage with. The key is to create engaging and easily consumable content within the allowed duration.”
Creators can make their Shorts as brief as they like, depending on the content and the desired impact. LDS notes that “there is no minimum time requirement for the video format. Launched in 2020, they were developed as a response to the growing popularity of TikTok and Instagram Reels.
What are Shorts? YouTube Shorts are vertical, short-form videos up to 60 seconds in length, says LDS.
#YOUTUBE SHORTS BEST PRACTICES FULL#
The full LDS guide is available on the company’s website, but here are ten useful takeaways for brands and creators targeting Shorts. In 2022, LDS delivered over 24 billion views for its clients and partners across short-form, vertical video platforms – so it is perfectly placed to understand this rapidly growing ecosystem.
#YOUTUBE SHORTS BEST PRACTICES HOW TO#
While the amount of money on offer isn’t yet huge, this represents a new opportunity for digital-first creators seeking to build a sustainable business through their content.Īgainst this backdrop, leading digital-first company Little Dot Studios (LDS) recently published a comprehensive guide into how to derive value from YouTube Shorts. The growth in YouTube Shorts took on added significance in February 2023 when Google announced it was switching on Shorts monetisation for creators.
#YOUTUBE SHORTS BEST PRACTICES UPDATE#
There’s been no update since – but there’s no question that Shorts has become the most potent rival to TikTok in the digital-first short-form sector – ahead of both Meta’s Reels and Snapchat. Earlier this year, Google-owned YouTube announced that its short-form platform YouTube Shorts had hit 50 billion daily views.
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