On the same day, Redditor AwwHeelijk posted the altered template to /r/MemeTemplatesOfficial subreddit, gaining over 2,000 upvotes in one day. The meme gained over 77,500 upvotes in one day (shown below). On November 5th, 2019, Redditor jaameszxc posted a meme with the second panel altered to show both Flex Tape and Phil Swift's hand to let through water. For example, a July 21st, post by Redditor Kennythedingus received over 21,200 upvotes (shown below, right). Starting in early July 2019, the format saw an increase in popularity on Reddit.
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A February 21st, 2019, repost of an Apex Legends / Fortnite meme by iFunny user Freath received over 52,300 smiles in nine months (reupload shown below, left). According to the commercial for Flex Tape, its so strong it can plug a hole underwater, lift a 45-pound weight and even patch up a boat that has been sawed. The format saw a moderate spread online in the following months, with more examples of the meme appearing on Reddit, Imgflip and other websites. This image is the earliest known example of the format. Search the Imgflip meme database for popular memes and blank meme templates. Between January 7th and 27th 2019, imgflip user whosscruffylookin95 posted a two-panel format based on the GIF and referencing the post, with an additional caption added in (shown below, right). On December 10th, 2018, Redditor SwAg_LaMp posted a one-panel meme showing Phil Swift attaching Flex Tape captioned "Back of laptop: *exists* / College girls with stickers:", with the meme receiving over 25,100 upvotes in six months. On the same day, the GIF was added to GIPHY. On January 29th, 2017, an unknown Redditor posted a GIF based on the video to /r/gif subreddit, gaining over 330 upvotes in three years (shown below, left). The commercial accumulated over 17.8 million views in three years and, following a September 2017 review by YouTuber JonTron, achieved the status of a meme.
In the commercial, company spokesman Phil Swift slaps a piece of Flex Tape onto a leaking water tank, stopping the leak. Retrieved May 26, 2018.On January 12th, 2017, American adhesive manufacturer Swift Response uploaded a commercial for its tape product Flex Tape to YouTube. "Garrett Smithley brings home Top 5 at Daytona for JD Motorsports". ^ "Flex Seal returning to JDM for sixth season".^ Archived at Ghostarchive and the Wayback Machine: "Does Flex Paste Work as Advertised?".^ "Are The Commercials Hyped Up? Investigation Tests Whether 'Flex Tape' Can Hold a Boat Together ( Inside Edition)".
^ "How Effective Is Flex Glue? Inside Edition Puts 'As Seen on TV' Adhesive to the Test"."I Am Holding It All Together with (Flex) Tape". ^ "Flex Shot Review 2015: Does It Work?".^ "Flex Seal Reviews – Flex Seal Liquid, Flex Seal Tape and Flex Seal Brite Spray"."Weston-based Swift Response to release new product in retail stores". ^ a b c Arrojas, Matthew (August 23, 2019).During one 2017 race, Flex Tape was used to repair crash damage on the car the company sponsored, which was driven by Garrett Smithley.
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Since 2013, the company has sponsored NASCAR Xfinity Series team JD Motorsports, sponsoring drivers who have included Ross Chastain, Landon Cassill, and Jeffrey Earnhardt. Inside Edition later tested the Flex Paste product and found that it performed as advertised. Ross Chastain driving a Flex Seal-sponsored NASCAR Xfinity Series car at Road America in 2017įlex Seal has gained attention for its television advertising, which Inside Edition says has some exaggerated implied claims about the lifespan of the bond. The company has also made several ancillary products over the years, including Block Out, Slick Fix, Maximum Traction, Foamazing, Blast Off and Winter Wax.Īdvertising Phil Swift riding a boat that he cut in half and then put back together and sealed with Flex Tape. Flex Glue was released as a fix-all adhesive. Flex Tape was released as a waterproof tape. įlex Shot was released as an alternative to a caulk gun. The company makes a line of adhesive bonding products that are based around the concept of liquid rubber. Flex Seal has become a popular internet meme because of its television advertisement demonstrations of the product in absurd and exaggerated situations, as well as Swift's enthusiasm and loud voice, much like that of the late Billy Mays. Founded on February 28, 2011, the company employs 100 people led by its pitchman and Chief Executive Officer Phil Swift. Flex Seal is an American brand of adhesive bonding products made by the family-owned company Swift Response in Weston, Florida.
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